I also think that in reaction to the myth that creativity is muse-inspired, many science writers are going too far in saying that it’s all improvable, environmental, and democratised. By virtue of the very fact that creativity is based completely in the brain, variability in brain structure necessitates that our capacities differ from each other. So while we may all be capable of improving our creative outputs (however we eventually decide to define “creativity”), there are simply things that some of us will never be able to do that others can, regardless of how much effort we put into practice, technique, and environmental adjustments. I’m sure researchers and reporters know this, but I’m finding it tiresome that this is hardly ever made explicit, and I suspect that people are pandering to a self-help, quick-fix culture.